Xintiandi, a top tourist destination and successful commercial district in Shanghai, recruited Liquid Impact to oversee their annual Christmas celebration. Liquid Impact developed the concept, managed production, and handled the opening and weekly events throughout the Christmas season. The installations and events were inspired by the classical fairy tale The Nutcracker. Selected scenes and characters of the fairy tale were brought to life in Xintiandi, enchanting all the visitors to the internationally renowned destination. The 10th anniversary of Xintiandi coincided with the event, so a huge birthday cake, accompanied by dancers to entertain visitors, was designed and built up for the opening ceremony.
