MIDI Festival is China’s largest rock music festival. Tens of thousands of people attend to see the the hottest rock and electronic music in China. Vans was one of the festival’s main sponsors and recruited Liquid Impact to create an area inspired by the rock culture and the Vans brand.
Vans brought their authentic product series and the movie “No Room for Rock Stars” to Beijing Olympic Water Park in Beijing to display during the festival. With thousands of young music lovers visiting the brand area built and managed by Liquid Impact, Vans successfully promoted authentic skate sports to Chinese youth by combining music and sports.