Swarovski “Poetic Night” Collection Global Launch,Shanghai

To celebrate the establishment of its Mainland China operations and the launch of a new collection, Swarovski appointed Liquid Impact to organize a fashion show followed by a trendy after party for Shanghai’s fashionistas. Supermodels from the mainland, Hong Kong, and Taiwan were recruited to present magnificent crystal pieces to the crowd. Renowned actresses Zhou Xun and Li Bingbing were among many of the celebrities invited to the show and after party. The Shanghai Symphony Orchestra and soprano Ma Mei from Beijing, who was dressed in custom gown adorned with Swarovski crystals, commenced the show with an aria from Puccini’s Madame Butterfly. To help publicize the event, Liquid Impact also organized a publicity tour for 120 internationals invited by Swarovski and 120 Chinese invited by Liquid Impact. The tour included a press conference, fashion show, and opportunities for group and one-on-one interviews, ultimately generating 149 reports and articles. The value of media produced within China alone was approximately 1.3 million USD.