SS2022 Spring/Summer Shanghai Fashion Week ended successfully in Xintiandi On October 16, 2021. With the theme of “未来见 (建) 设者,” this fashion week focuses on the most popular industry issues such as cultural heritage and sustainable development, following the vigorous power of China’s original design and the infinite possibilities of fashion. The event was held nine days from October 8, 2021, in which more than 40 brands participated, and 100 designers worked together to create the shows.
This season’s Fashion Week offered two runway options, named Red Pavilion and Blue Hall. The media and the professionals applauded the change. As the official designated construction partner and on-site executive, Liquid Impact was responsible for overall layout planning, environmental design throughout the process. As part of the on-site executive management team of the Fashion Week Organization Committee, Liquid Impact coordinated the on-site production for all brands, from the reception area to the runway to backstage. Meanwhile, Liquid Impact also produced customized stage sets and decorations for around 15 brands efficiently and creatively, some of which attracted millions of online audiences. The cumulative reading of brand-related topics exceeded 200 million times, and related issues were on the top of the hot search list.
Liquid Impact closely worked with the Shanghai Fashion Week Committee and all participating brands, contributing our passion and expertise to upgrade Shanghai’s fashion industry ecology.
