Rémy Martin “Dance With Your Heart” Tour,Guangzhou

To kick off the company’s nationwide campaign, “Dance With Your Heart,” Rémy Martin VSOP threw its first ever Mega Party in an effort to assert itself as a fun, young, and hip brand. Liquid Impact was put in charge of the entire event. Responsibilities included: selecting a venue; Dance Choreography, stage management, Guest hospitality, coordinating out-of-town production and PR management; arranging celebrity performances; tailoring entertainment to the theme of the campaign; and assembling a nationwide media conference. We transformed a raw warehouse space in Guangzhou into a modern, hip, and elegant “one night only” club for the event. For entertainment, a theatrical storyline was created that featured performances characters. Illuminated props (such as rolling slogan LED badges for waiters, LED bracelets, sound-responsive illuminated drumheads and gloves for musicians), together with live music, created an audiovisual sensation that kept guests dancing the whole night. This was truly a party of participants, not spectators.