Nike -The Human Race,Shanghai，Guangzhou (Video Included)

Nike created the world’s largest running event in 25 cities around the world. The 10K race was open to anyone who wanted to participate and each runner was given a custom Nike T-shirt making for incredible live streamed footage and pictorial shots. The goal of the Nike+ Human Race was to provide a global connection point for all athletes and Shanghai had been chosen as the final city of the race in 2008. At the finish line, Liquid Impact executed a live concert to celebrate the success of the huge race with all 20,000 participants. A huge concert stage was erected in a stadium and runners crossed the finish line to enter a mosh pit fueled by excitement and adrenalin. Celebrities from across China performed to the crowd. A comprehensive security plan was executed to cover the path of the race, all 20,000 people and the live concert at the finish line.