Nike China 30th Anniversary,Shanghai (Video Included)

In celebration of Nike’s 30-year anniversary in Greater China, Nike hosted an internal celebration themed “Together in the Game” on October 11th, 2011. The venue was the famous 1933 Shanghai, a 1930’s abattoir-turned-art deco creative space. Liquid Impact was commissioned to organize the party for Nike staff from China and around the world. The environmental design, catering, and entertainment were all unique to the event. Every aspect reflected the theme of East-meets-West, inspired by Nike’s successful Sino-American relationship. Nike’s global senior management team, together with Nike’s ambassadors Liu Xiang, Yi Jianlian, and Li Na came together to celebrate Nike’s 30 years in Greater China.