To celebrate General Motor’s (GM) 100th year in the automobile industry, Liquid Impact created an innovative and international event on the 100th floor of the Shanghai World Financial Center – one of the highest event spaces in the world.
Showcasing GM’s illustrious history, guests entered the event through a tunnel-museum, which showcased GM cars from the past, present, and future. Many of the vehicles were more than 80 years old and had to be brought to Shanghai from museums around the country. Liquid Impact also produced a commemorative video, comprised of GM stock footage and photographs from around the world. For the grand finale, the GM Shanghai president unveiled the latest environmentally friendly and economical vehicle available in China, the Chevy Volt.
To create a truly progressive, interactive, and cutting-edge event, Liquid Impact connected with GM global headquarters in Detroit, Michigan and other locations around the world via live broadcast to share the celebration.
