To commemorate the timelessness of Forevermark diamonds – along with their clarity, exceptional craftsmanship, and commitment to morally sound buying practices – Liquid Impact created a dramatic product launch and cocktail reception at the Shanghai Museum of Contemporary Art in People’s Square. Liquid Impact transformed the venue’s long, curved, glass staircase into a diamond runway. Using mirrors and sophisticated production techniques we illuminated the path to reflect the delicate sparkle and brilliant clarity characteristic of Forevermark’s exquisite diamonds.
To enhance the experience, each piece of jewelry was paired with an elegant Greco-Roman inspired gown designed specifically for the event. Dry ice and hanging paintings created a “gallery within the gallery .” Liquid Impact also invited celebrity artists to endorse Forevermark’s products. Among them were famous Chinese dancer Jin Xing, painter Chen Yiming, and super model Du Juan.
Extreme security measures were taken to protect the priceless showpieces en route to, in, and around the venue.
