China Mobile – 3G Platform Short Film Awards,Shanghai
China Mobile, the world’s largest mobile phone operator, partnered with Youku and Tudou to host the first awards ceremony that recognized grassroots filmmakers. Liquid Impact managed the entire project, including performance coordination, stage design and production, show direction, award and exhibition design, and video production.
The video competition captured public attention by inviting people to vote for the novice creators. The winners received cash prizes. The competition attracted more than 7000 Gke (creators in 3G), 11000 works were submitted, and more than 2 million mobile users watched the videos from China Mobile Video. Liquid Impact was also responsible for pre-event promotion and planning.