The BMW Asia Open is an annual professional golf tournament held in Shanghai. To celebrate the event, BMW commissioned Liquid Impact to produce an accompanying Gala Dinner. The theme of the gala was “The Higher Level.”
To create a full brand experience and take guests to The Higher Level, Liquid Impact constructed a platform (literally, a higher level) within the venue that allowed BMW to accommodate more guests for the special event. After wowing the audience with the unexpected launch of the new BMW X5, Australian band Masala Art played on late into the night. Liquid Impact also provided elevating music, ambrosial cocktails and canapés, and elegant environmental design.
