To celebrate the 50th anniversary of adidas Originals, adidas, collaborating with Tmall, launched its Super Brand Day on August 3rd, 2022. adidas invited young creators of ‘未蓝创变者’, such as fashion bloggers, musicians, and illustrators, to the studio. In this live streaming event, the guests interacted with the online consumers in four main sessions, namely ‘Hipster Battle’, ‘Workshop shoes DIY’, ‘adidas talk’, and ‘Superstar Bible’. The diversified live content expressed and extended the Originals’ brand spirit.
Liquid Impact was entrusted with the camera shooting and live streaming technical services for this Super Brand Day. Coordinating with the participants from all sides, we directed and managed the overall process.
Our technical team presented a variety of pictures through multi-scenes and multi-cameras switching, and smoothly connected various interactions, interviews, and lottery on the scene. The three-hour non-stop live streaming of adidas Tmall flagship store attracted nearly 260,000 viewers. Liquid Impact team once again won clients’ trust with professional services.
