Liquid Impact coordinated a once-in-a-lifetime event based on an elaborate and secretive theme. Our mission was to create an atmosphere of cultured hedonism and quiet seduction. This event celebrated Absolut’s collaboration with designers, each of whom created a unique piece for Absolut.
From the beginning, guests were transported to another world. Silver keys were hand delivered to the guests as their invitation. They were told to meet at a designated public place, no plus ones, no cameras. A blacked-out bus picked up the guests, and as each person boarded they were given a black cape and mask and asked to remain silent. As the bus arrived, each person stepped into a mysterious 19th century mansion. The cocktails were served with napkins that had cryptic maps printed on them. It led through a mysterious and hedonistic maze filled with two-way mirrors, peepholes, and live paintings featuring models enjoying Absolut. We created an urban legend, an event that was known, but impossible to prove; a gathering everyone wanted to attend, but no one knew how to get invited.
