Adidas Nanjing East Road Brand Center Opening Ceremony

Adidas Asia Pacific‘s largest brand center – Shanghai Nanjing East Road Brand Center opening ceremony was officially unveiled on November 27, 2018. Senior leaders, brand spokespersons, and consumers from all over the country gathered from Adidas at the brand center of 800 Nanjing East Road in Shanghai, witnessed another milestone of adidas in the Chinese market. As the planning team of the opening ceremony, Liquid Impact, spent 4 months discussing every single details of each sessions with adidas team for the ceremony. We combine ceremony with the characteristics of the store and use the concept of “来白相” throughout the event design which is closely integrating with Shanghai culture. The opening ceremony fully uses modern technology cooperating with audio & visual effects to open the standing LED screen to the side to unveil the mysterious store. The international football icon Zinedine Zidane, famous singer Eason Chan and Chinese famous actress Angela Baby showed up for the ceremony.