Miele House, the flagship store of Miele in China, was renovated and unveiled in Shanghai this September. As a 100-year-old high-end home appliance brand, Miele continues to define the luxury home with its home appliance that combines ingenious quality and aesthetic design. The re-opened flagship store presents the latest products with edge-cutting intelligent interconnection technology, exploring more possibilities for future smart lives. Echoing the new brand image, Liquid Impact created an immersive future home tour full of imagination and visual impacts for all the guests and visitors.
The grand opening event was unveiled with a facade mapping projection on the century architecture, telling Miele’s story of past, present, and future, and picturing the future smart lifestyle. A specially created virtual butler run through the entire extraordinary journey, leading the guest to experience the full range of Miele products in various spaces. The innovative interactive AR experience vowed the visitors while introducing more product details to the visitors in a fun way. In addition, the lighting show, the 270-degree projection, the floral arrangement, and the themed catering together created an unforgettable experience for all the guests. The sharing on social media was tremendous.
Liquid Impact, closely working with our client and partners, created, produced, and managed the nine-day opening and exhibition, which also included a Project Dealers’ Dinner. To meet the needs of business operations along with the event, and to face the challenge of a typhoon, Liquid Impact overcame the pressure, loaded in and out a few times, and completed the entire event smoothly.
