Diageo launched its new single malt whisky brand Mortlach at the Banyan Tree, Shanghai. The concept of the launch dinner was the ‘Art of Precision.’ Liquid Impact was responsible for the whole event, including concept , design and on-site execution.The dining area was decorated as a British study, which represented the brand spirit of being high-end, mysterious and known only to experts. There was a big safe located in the dining area, which was the most creative and essential part of the night. The secret behind the safe door was released by Diageo China CEO CH and Mortlach Brand Global Ambassador Georgina Bell. LI also worked closely with the Banyan Tree Chef on the dinner menu part. Each course was specially designed for pairing the three different Mortlach whiskies.The dinner ended with a breathtaking feather balance performance, which beautifully demonstrated the power and beauty of precision.
