Though the pandemic affected the world congress and exhibition industry to a great extend, GSMA hosted its global exhibition and congress Mobile World Congress 21 in Shanghai right after Chinese New Year. It became the first large-scale hybrid event in China or even in the world in 2021. The first time that MMWS was hosted in Shanghai in February, whose February session was used to be in Barcelona. Liquid Impact took part in the event’s preparation, playing a role different from what we had done in the past six years of cooperation with GSMA.
Liquid Impact was entrusted by GSMA as part of the event organizer, conducting the project management and providing service to exhibitors and partners. Liquid Impact project managers joined the team three months before the event, serving the major partners of Partner Program in MWCS 21, such as Huawei, ZTE, Whale Cloud, etc. Our project managers’ professionalism and dedication won partners’ and clients’ trust, and we were proud of being part of the success of MWC 2021 in Shanghai.
