adidas ASIA-PACIFIC & GREATER CHINA HOMECOURT OFFICE OPENING CEREMONY
The adidas Asia-Pacific & Greater China ‘Home Court’ office opening ceremony was successfully held in Shanghai on the 27th of March, 2019. Liquid Impact was honored to witness this important moment along with VIP guests, media and adidas staff.
After months of discussion with client and building management, the decision was made to hold the event in the office grounds. A transparent tent with a life size grass football pitch was to accommodate 600 people capacity. Banners, bleachers, and football markings enhanced the sporting design, and gave the location a complete make-over. A traditional lion-dance, eye-dotting and ribbon cutting ceremony led the ceremony with adidas global CEO Kasper Rørsted, Asia Pacific CEO Colin Currie, District mayor of Xuhui District and adidas global brand ambassador David Beckham delivering encouraging speeches, interrupted with bursts of applause from audience.
Liquid Impact was in charge of every facet of the event production, management, together with the event VIP’s scheduling, as well as the planning and execution of onsite security. The high standard Liquid Impact embraces, our attention to detail, and flawless execution once again earned compliments from adidas and the invited guests.